Most e-commerce stores use product recommendations, but many rely on Shopify’s default settings, which aren’t optimised for sales. Poor recommendations mean missed opportunities. Done right, they boost conversions and enhance the shopping experience. Here’s how:

1. Use Data, Not Defaults

Skip Shopify’s built-in suggestions. Instead, base recommendations on:

• Frequently Bought Together – Items commonly purchased together.
• Bestsellers – Proven high-converting products.

2. Place Recommendations Strategically

• Product Pages – “You may also like” or “Frequently bought together” sections for upsells.
• Cart Page – Last-minute add-ons before checkout.
• Homepage – Trending or best-selling items to drive engagement.

3. Refine & Update

Avoid irrelevant suggestions. Manually swap out low-sellers, remove out-of-stock items, and reorder based on performance.

4. Automate with AI

Apps like Glood.ai (on Shopify) use real customer data to optimise recommendations, saving time and improving accuracy.

Final Thought

Smart recommendations turn browsers into buyers. Ditch defaults, use data, and refine over time to maximise sales.

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